About Nodes

A Marketing Automation Flow is a sequence of nodes that create an automated customer journey. By mastering actions and decisions, you can automate emails, SMS, list management, and more. Each node defines conditions that guide subscriber behavior, enabling you to build personalized, efficient, and relevant campaigns.

Try experimenting with different paths and conditions to optimize your results!

Working with Nodes in the Flow

Add a node: Click the green + icon.
Remove a node: Click the X icon at the top right of the node.
Remove a connection: Click the red – icon.

Connect nodes

Hover over the arrow on the source node.
Drag to the destination node until the line turns green.
Release the mouse to connect.

Action Nodes

Action nodes help you automate tasks within your flow.

Send Email

Add a Send Email node.
Select a newsletter converted to a transactional email.

Send SMS

Add a Send SMS node.
Write your message directly in the SMS node.

Add to List

Add subscriber to a new mailing list.

Webhook

Use a Webhook node to POST/GET/PUT/DELETE data to external systems (e.g., Zapier).
Settings include:
- URL: Endpoint for callback.
- Parameters: Optional extra data.
- Method: POST, GET, PUT, DELETE.
Decisions under webhook
Based on the answer (callback) that we get back from the external system (for example True or False if you use the GET method), you can now decide what will happen in the next step. If you use a POST/GET/DELETE, you can often leave this setting in default mode Nothing.
Example: Double check if person A has had any support errands with us the last 3 months (callback to URL with GET as the method).
If they have (response equals True), send them email A and if they have not (response does not equal True), send them email B.

Assign

Assign a subscriber with a Relation, Owner, or Achievement.

Start Flow

Move subscribers from one flow to another. Choose which flow to move the subscriber to via drop-down list.

Remove from List

Remove subscribers from the selected mailing list.

Send Notification

With the Notification Node, you can send a notification to internal or external contacts that need information on how recipients are travelling through your Marketing Automation flow.
It is possible to use dynamic content to send personal subscriber data to the contact.

Update Subscriber

Update demographic data of a subscriber based on subscriber behavior (e.g., interest field after a click).

Decision Nodes

Decision nodes help control flow logic.

Timer

Delay movement to the next node for a set time.
Can be set to x number of minutes, hours, days, weeks or months.

Randomizer

This node is used to split subscribers randomly for A/B testing of subject lines, layouts and delivery time.
You can split the flow up in 2,3 or 4 different paths.

Multiple input

Connect multiple input paths into a single node using a Multiple Input node.
This is ideal for joining split test results. if you want to move a person from one side of the flow to the other, this node makes it possible for you to channel up to 4 outcomes into the same node, and then the flow will continue one way.

Alarm Clock

Send messages at a fixed time and day.
When you enter a specific time, the flow will wait until that time has been fulfilled and then move on.

Exist in List

Check if a subscriber is still in a mailing list before proceeding. Based on yes/no decision in the node, you can take the decision to move on or do different things with the subscriber.