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Transactional Emails

In this article, you will learn how to create, manage, and optimize transactional emails in Apsis Pro—from setup and reporting to API integration—for seamless, automated customer communication.

Updated this week

Transactional emails

Transactional emails let you send confirmations for bookings and purchases in an automated way. Since transactional emails are sent as a direct interaction by the recipient, there is no need to have explicit consent (opt-in) or that profiles are on a sending list.

Create a Transactional Email

  1. To create a Transactional email go to the project section on your Apsis Pro account. Click New and choose Transactional email in the pop-up window.
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  2. Next you will need to set up the General Configuration for the transactional email. Fill out the following:
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    Select newsletter - to be sent in the Select newsletter drop-down list. The newsletter must be premade and can be any newsletter created on the account. Remember to name it so it is clear it is a transactional newsletter used for this purpose.
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    ​Sender name - add the sender name in this field.
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    Sender email address - add the sender email adress in this field.
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  3. Choose if the newsletter should be “Active” or “Text version only”. Choose “Active” to send the fully formatted newsletter.
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  4. When you are done click Save.
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Overview

In the tab “Overview” in the transactional email project you will find the Email transaction overview chart, the delivery report and the contacts the transactional email has been sent to.

The email transaction overview chart is a visual “donut” chart over sent, opened, unopened and clicks.

Delivery Report

Delivery report is an easy overview report of the transactional sendings. You can see the following information:

Newsletter - Name of the newsletter used in the transactional sending's.
​Sender name - Name stated as sender of the transactional emails.
​Sender email - Sender email
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​Sent emails / Bounced - How many emails have been sent/bounced
​Unopened emails - How many emails was unopened
​Opened emails - How many emails was opened
​Clicked emails - How many of the emails was clicked

The overview gives you a full view of the email addresses the transactional email has been sent to, and the opening and clicks connected to the address.

You can download the contacts in an excel or csv file.

Numerical Report

The Numerical report is a full in depth report with all the details of your transactional email sendings.

You can filter the report by date, selecting the time range you want the report to cover and you can also use an Apsis Pro filter to filter your report, use the drop down Choose filter to select the filter you want to use.

Read more about filters >


The numerical report lets you see.

  • Delivery:
    Sent emails
    Bounces
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  • Opens:
    Opened emails
    Total opens
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  • Clicks:
    Clicked emails
    Unique clicks
    Total clicks

Activity timeline is a visual chart for an easy overview of total opens and clicks

At the bottom of the report, you find the Links statistics with an overview of all the links in the newsletter and the number of clicks it received.

Export a file with all the links and clicks by clicking the export icons in the top right corner. Choose to export excel, XML, print or enter export settings.

Transactional email and API

Send the right message at the right time with ease.

Transactional emails in Apsis Pro are powered by the APSIS Pro API, giving you full control and instant delivery.

Getting started is simple, all you need is an API key:

  1. Go to Account → Integrations.

  2. Click Generate to create your API key.

  3. Name your key, hit Generate again—and you are ready to go!

No hassle, just seamless integration for smarter communication.
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How to work with the API for transactional email

For documentation and testing of Apsis Pro API follow the link: https://se.apidoc.anpdm.com/Home/Index/Home

Enter “API methods” -> “Transactional” to access the transactional API calls.
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This guide will help you do test via the Apsis Pro environment

Start by getting the transactional projects, Enter GetTransactionalProjects and click Make a request button. Add the Apsis Pro API key to fetch the transactional projects on your account, you need the projectID.

The result will look like this:

{

"Code": 1,

"Message": "Successfully retrieved transactional projects",

"Result": [

{

"ProjectId": 1,

"ProjectGuid": "2b8ca1cc-2556-4623-a337-e7b8a447c633",

"NewsletterId": 1,

"NewsletterName": "Newsletter name",

"FromEmail": "fake@apsis.com",

"FromName": "Apsis",

"CreatedDate": "\/Date(1765199213593+0100)\/",

"Status": 1

},

{

"ProjectId": 2,

"ProjectGuid": "1cd8e843-0bd2-44fd-86e3-9f9f7ec5db45",

"NewsletterId": 2,

"NewsletterName": "Other newsletter name",

"FromEmail": "fake@apsis.com",

"FromName": "Apsis",

"CreatedDate": "\/Date(1765199213593+0100)\/",

"Status": 2

}

]

}

To do a test send of transactional emails go to SendTransactionalEmail, click the Make a request button and fill out the information.

Required information is:

  • API key

  • ProjectID

  • Email

When details are entered click Call button.

The transactional test email is sent. You will find the report in the transactional project in the Overview and Numerical report.

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