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Dynamic content in newsletters
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Written by Angelika Nilsson
Updated over a week ago

Dynamic content signifies everything from standard parameters, function parameters to demographic data and social media links. They are characterized by having two brackets ## before and after the parameter name. These parameters will get dynamic content from a database, which among other things, is connected to mailing lists and associated subscriber data that is stored there.

If you want to use the subscriber's names in your newsletter, you can include the parameter ##SubscriberName##. When the newsletter is sent to a mailing list, the parameter will be exchanged by the subscriber's real names, provided that this subscriber data has been saved in the mailing list which the newsletter is sent to.

Example:

If the newsletter is sent to a subscriber named John, the text ”Hi ##SubscriberName##" will look like this in John’s newsletter: ”Hi John”.

List of dynamic contents in APSIS Pro:

This list is also available in your newsletter editor when you create your newsletters.

Standard parameters

##SubscriberEmail##

Subscriber email address

##SubscriberName##

Subscriber name

##SubscriberNameEmail##

Subscriber name, or email address if name is missing

##PhoneNumber##

Subscriber phone number

##CountryCode##

Subscriber country code

##Password##

Subscriber password



Function parameters

##OptOutList##

Link to the Unsubscription form where the subscribers can unsubscription from the current mailing list

##OptOutAll##

Link to the Unsubscription form where the subscribers can unsubscription from all mailing lists on your account

##TellAFriend##

Link to the Tell-a-friend form where the subscribers can forward the newsletter to one email address

##TellManyFriends##

Link to the Tell-a-friend form where the subscribers can forward the newsletter to multiple email addresses

##UpdateMySubscription##

Link to the Update subsciption form where subscribers can update their own details and subscriptions

##TodayDate##

Today's date. The distribution date of the newsletter

##WebVersion##

Link to the web version of the newsletter

##PrintVersion##

Link to the printer friendly version of the newsletter

##PDFVersion##

Link to the PDF version of the newsletter

Page parameters

Use in APSIS Pro pages

##ReturnToWebVersion##

Link which subscribers can click to return to the webversion of the newsletter after opening the page.

Event parameters

Use in emails sent via APSIS Pro events

##RegistrationForm##

Link to event registration form

##DeclineInvitation##

Link which invited subscribers can click to decline the invitation

##CancelRegistration##

Link which registered participants can click to cancel the event session registration

##SessionMap##

Link to Google map showing the address of the event session

##SessionCalendarLink##

Link to iCalendar (.ics) file about the event session

@@SessionTitle@@

Event session title

@@SessionVenue@@

Event session venue

@@SessionCity@@

Event session city

@@SessionStartDate@@

Event session start date

@@SessionStartTime@@

Event session start time

@@SessionEndDate@@

Event session end date

@@SessionEndTime@@

Event session end time

@@SessionContactName@@

Event session sender name for SMS and mail sendings

@@SessionContactEmail@@

Event session sender email address for mail sendings

Custom parameters

Here you will find all your demographic data.

Social Media parameters

##Facebook##

Image linked to share the newsletter on Facebook *

##FacebookLink##

Link to share the newsletter on Facebook

##LinkedIn##

Image linked to share the newsletter on LinkedIn *

##LinkedInLink##

Link to share the newsletter on LinkedIn

##Twitter##

Image to share the newsletter on Twitter *

##TwitterLink##

Link to share the newsletter on Twitter

##Hyves##

Image to share the newsletter on Hyves *

##HyvesLink##

Link to share the newsletter on Hyves

##LikeOnFacebook##

Image linked to to like the newsletter on Facebook *

##LikeOnFacebookLink##

Link to like the newsletter on Facebook

* When this parameter is placed in a link rather than in a text, the parameter should be placed in the Link text of the link. The Link destination URL should be left empty.

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