Dynamic Content Explained
Dynamic content includes everything from standard and function parameters to demographic data and social media links. These elements are identified by two brackets ## before and after the parameter name. When used, they pull personalized data from your APSIS Pro database, which is linked to mailing lists and subscriber information.
For example, to include a subscriber’s name in your email, use the parameter ##SubscriberName##. When the email is sent, this placeholder will be replaced with the actual name—provided that the subscriber data exists in the mailing list.
Example:
If your newsletter says:
Hi ##SubscriberName##
and the recipient is John, the email will display:
Hi John.
List of dynamic contents in APSIS Pro
This list is available in your newsletter editor when you create your emails.
Standard Parameters
##SubscriberEmail## | Subscriber email address |
##SubscriberName## | Subscriber name |
##SubscriberNameEmail## | Subscriber name, or email address if name is missing |
##PhoneNumber## | Subscriber phone number |
##CountryCode## | Subscriber country code |
##Password## | Subscriber password |
Function Parameters
##OptOutList## | Link to the Unsubscription form where the subscribers can unsubscribe from the current mailing list |
##OptOutAll## | Link to the Unsubscription form where the subscribers can unsubscribe from all mailing lists on your account |
##TellAFriend## | Link to the Tell-a-friend form where the subscribers can forward the newsletter to one email address |
##TellManyFriends## | Link to the Tell-a-friend form where the subscribers can forward the newsletter to multiple email addresses. |
##UpdateMySubscription## | Link to the Update subsciption form where subscribers can update their own details and subscriptions. |
##TodayDate## | Today's date. The distribution date of the newsletter. |
##WebVersion## | Link to the webversion of the newsletter. |
##PrintVersion## | Link to the printer friendly version of the email. |
##PDFVersion## | Link to the PDF version of the email. |
Page Parameters
Used in Pages.
##ReturnToWebVersion## | A link that allows subscribers to return to the web version of the newsletter after viewing the page. |
Event Parameters
Used in emails sent via APSIS Pro events.
##RegistrationForm## | Link to the event registration form. |
##DeclineInvitation## | Link which invited subscribers can click to decline the invitation. |
##CancelRegistration## | Link which registered participants can click to cancel the event session registration. |
##SessionMap## | Link to Google map showing the address of the event session. |
##SessionCalendarLink## | Link to iCalendar (.ics) file about the event session. |
@@SessionTitle@@ | Event session title. |
@@SessionVenue@@ | Event session venue. |
@@SessionCity@@ | Event session city. |
@@SessionStartDate@@ | Event session start date. |
@@SessionStartTime@@ | Event session start time. |
@@SessionEndDate@@ | Event session end date. |
@@SessionEndTime@@ | Event session end time. |
@@SessionContactName@@ | Event session sender name for SMS and mail sendings. |
@@SessionContactEmail@@ | Event session sender email address for mail sendings. |
Custom Parameters
Here you will find all your demographic data. |
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Social Media Parameters
##Facebook## | Image linked to share the newsletter on Facebook. * |
##FacebookLink## | Link to share the newsletter on Facebook. |
##LinkedIn## | Image linked to share the newsletter on LinkedIn. * |
##LinkedInLink## | Link to share the newsletter on LinkedIn. |
##Twitter## | Image to share the newsletter on Twitter. * |
##TwitterLink## | Link to share the newsletter on Twitter. |
##Hyves## | Image to share the newsletter on Hyves. * |
##HyvesLink## | Link to share the newsletter on Hyves |
##LikeOnFacebook## | Image linked to to like the newsletter on Facebook. * |
##LikeOnFacebookLink## | Link to like the newsletter on Facebook. |
* When this parameter is placed in a link rather than in a text, the parameter should be placed in the Link text of the link. The Link destination URL should be left empty.