About Reports
Reports in APSIS Pro offer a clear view of your email campaign’s performance. Reviewing these reports helps you measure reader engagement, identify trends, and make data-driven decisions for future newsletters.
APSIS Pro automatically creates a report for every email (or SMS*) sent. The report will have the same name as the newsletter and is found in the Report section of the Home environment.
*The report for SMS sendings will only contain the number of recipients the SMS was sent to – no other statistics will be available.
Accessing and Navigating a Single Report
Each email report displays five key chapters, available from the grey bar at the top.
Graphical Reports: Visual charts and essential metrics.
Numerical Report: Data and statistics in table format. LINK
Links Report: Performance of all clickable links within your newsletter.
Trend: Performance of Newsletter Sendings Over Time.
Social Media: Results for social sharing links included in your newsletter.
General sending information appears at the top of each chapter. Many numbers and labels are clickable, revealing the list of subscribers associated with an action or metric. Use this feature to view subscriber interactions in detail.
Applying Filters for Deeper Insight
Refine your analysis using filters to see how specific segments responded to your newsletter. All existing filters appear in a dropdown menu on the right side of the report. Filters must be set up beforehand in the recipient section’s settings. When you apply a filter, a new segmented report appears in the Reports section.
Practical Tips for Interpreting Key Metrics
Open rate: Indicates how engaging your subject lines are.
Click rate: Measures the effectiveness of your newsletter content and calls to action.
Unsubscribe and bounce rates: High numbers signal a need to review recipient lists or content relevance.
Link performance: Assess which content generates the most interest among subscribers.
Note: If you want your report to include not only delivery statistics but also data on email opens and link clicks, you must make sure the Tracking option in the newsletter editor is activated when creating the email. This enables tracking tags for links and must be done before sending the newsletter.
Exporting and Updating Reports
Export options are available in the top right corner of each report.
Select to export as PDF (includes all charts), Excel, or CSV for deeper analysis or sharing.
Tip: Update the report with the update button (visible 48 hours after sending) to refresh metrics for up to one year after the original send.
Combine individual reports into summarized reports
To track multiple campaigns together, combine reports into one summarized report by following the below steps:
Select the summary icon at the top right of the screen.
Use the checkboxes to select the individual reports you wish to include.
Click the Create Summary icon (with a plus sign) that appears in the top right corner.
Find the generated summary report, named ‘summary’ followed by the date, in your reports list.
Additional info about Reports
Trashcan for reports
In the Reports section overview your can find the trashcan for your reports. Each time you remove a report it will be placed in this trashcan until you open the trashcan and restore the report or permanently remove the report from the account.
Snoobi-Apsis Analytics reports
If you have activated Snoobi-tracking on the links in your newsletter, an extra tab named Snoobi-Apsis Analytics will be available in your report. Here you will see the Snoobi-results from your sending, i.e. how many of the recipients who, via the newsletter, entered your website, which pages they visited and how many reached the goals you had set on your Snoobi-account.
Light-account reports
The reports generated by the newsletters sent from your light-accounts will be placed in a separate tab in the Reports section of your account. The tab is named Light-account reports.
Please note that your light-accounts will have access to the graphical reports of their own sendings. They will however only have access to the overall statistics, meaning how many letters were sent, opened, bounced and how many clicked on the different links, not who.
Summary
Reports in APSIS Pro provide actionable information about your newsletters’ reach and effectiveness. Generate combined or individual reports, assess subscriber behavior, export data, and apply filters for focused analysis. Leverage these insights to improve your future newsletters and maximize subscriber engagement.