In order to make your different AdWords ads trackable, you need to apply the following string of code to the URL of each of the campaigns in your Google AdWords account:
?pe_data=Wname=XXX
Wname = this is the name of the ad that will show up in APSIS Lead. If you are planning to use spaces in the name, please write %20 instead.
To clarify the look of the AdWords URL, it could look something like this:
This will make the ad in APSIS Lead look like this: