Trend report
This tutorial will guide you through the process of analysing your sendings over time using the Trend report. This feature allows you to gain valuable insights into how subscribers interact and behave over time, or how a specific target group responds to certain types of content.
Selecting Sendings for Analysis
To begin, select the send out you wish to analyse. You can choose the time range for this analysis. If you wish to compare send outs to a specific mailing list on your account, simply click on the appropriate option.
Updating Your Premises
After selecting your sendout and time range, click on the Update button to apply your new premises. Once you do this, updated graphs and tables will be immediately generated.
Understanding the Trend Report
The Trend report includes several key features such as the Activity Trend with Open and Clicks, Bounce Trend, Unsubscription Trend, and Clicked Links in the diagrams. Each send out is represented by a dot on the graphs.
Did You Know?
The Trend report provides a comprehensive view of how your subscribers interact and behave over time. It can also provide valuable insights into how a specific target group responds to certain types of content.
Note!
Remember to click on the Update button every time you change your premises. This will ensure that your graphs and tables are always up-to-date.
For Example
If you want to analyse how your subscribers responded to your send outs in the last month, select the appropriate send out and set the time range to the last month. Then, click on the Update button to generate the updated graphs and tables.
Quick Summary
In this tutorial, we walked through the process of using the Trend report to analyse your send outs over time. We learned how to select send outs for analysis, update premises, and understand the various features of the Trend report. This feature is a powerful tool for gaining insights into subscriber behaviour and response to content.