Understanding the Links Report
The Links Report summarizes unique clicks for each link in your newsletter. It calculates the click rate (percentage of recipients who clicked each link out of those who received it). For links in filtered modules, the click rate reflects only those who saw the specific content.
How to Use the Links Report
Open the Links Report to view a graphical overview of all link clicks.
Review unique clicks for each link, noting that only the first click per subscriber is counted.
Examine the click rate for each link. For filtered content, check the rate among recipients who saw the module.
Assess link and call-to-action placement by identifying which links draw the most engagement and where activity drops off in the newsletter.
Apply insights to adjust link positioning and optimize future newsletters for better engagement.
Tips for Optimization
Identify subscriber interests by analyzing which links receive the most unique clicks.
Refine link placement by prioritizing high-performing areas and adjusting underperforming sections.
Tailor content and calls-to-action based on the preferences observed in the report data.
Summary
The Links Report helps you evaluate link performance and subscriber interaction. Use its insights to improve link placement and increase newsletter engagement.