In this Article
Configure OptOut for Marketing Automation
Want to let subscribers OptOut of a single marketing automation flow?
Here is how to set up the process:
Open the Recipient section in Apsis Pro and click the cogwheel icon and go to the tab Demographic Data.
Create a new demographic field called OptOutMA.
Click Save to save the new field.
Go to Content section and select the newsletter that you plan to include in your automation flow.
In your newsletter, navigate to the unsubscribe text section and insert ##OptOutMa## in the Link Destination URL field. Then click Save. This ensures subscribers have a clear option to opt out from the Marketing Automation flow.
In Marketing Automation, add opt-out texts under OptOut Specific Settings in the Flows Settings tab. These texts, displayed next to two radio buttons, will appear to subscribers who choose to unsubscribe from newsletters sent via the automation flow.
OptOutFlow Test: Gives the subscriber the possibility to unsubscribe from the current flow they are currently in.
OptOutAll test: Gives the subscriber the possibility to unsubscribe from all the Apsis sendouts.
Convert Emails into a Transactional Emails
An email needs to be converted to a transactional email if you wish to use it in a Marketing Automation flow.
Go to the Project section and click the new icon.
Select Transactional email.
Choose the newsletter email from the drop-down that you want to convert.
Enter the sender details and click Save.
After saving, your newsletter is now a transactional email and can be added to your marketing automation flow.
Next Step