Accessing Message Settings
Go to Recipient Settings.
Select the Messages tab.
Here, you can manage opt-in and opt-out messages.
Use dynamic parameters such as:
Subscriber email
Mailing list name
Confirm URL (if applicable)
These parameters help personalize your messages.
Subscription Messages
Enable subscription confirmation emails by ticking the "Send email to confirm subscription" checkbox. This ensures new subscribers receive immediate acknowledgment of their sign-up.
Configure the following elements:
Subject Line: Create a clear, branded subject line that confirms the subscription
Email Message: Write a welcoming message that sets expectations for your communication
Browser Confirmation Message: Customize the message displayed in the browser after successful subscription
Best Practice: Keep your subscription confirmation messages warm and informative. Include details about what subscribers can expect and how often they will hear from you.
Unsubscription Messages
Manage your unsubscription process by ensuring the "Send email to confirm unsubscription" box is checked. This provides closure for departing subscribers.
Set up these components:
Subject Line: Use a respectful, clear subject that acknowledges their decision
Email Message: Thank subscribers for their past engagement and confirm their unsubscription
Browser Confirmation Message: Display a final confirmation message in their browser
Important: Unsubscription messages help maintain your brand reputation and can sometimes encourage re-engagement in the future.
Confirmed Subscription (Double Opt-In)
For confirmed (double opt-in) subscriptions, confirmation emails are automatically sent to verify subscriber intent. This is a crucial compliance feature that ensures explicit consent.
Configure these elements:
Email Subject Line: Make it clear this is a confirmation request
Email Message: Explain the confirmation process and include the confirmation link
HTML Confirmation Message: Update the browser display text shown after successful confirmation
Why Double Opt-In Matters: This process protects your sender reputation, ensures compliance with regulations like GDPR, and builds a higher-quality subscriber list.
Other Settings
Fine-tune your communication with these additional options:
Default Text version
Update the plain text version of your emails for recipients who cannot accept HTML newsletters
Ensure your message remains clear and actionable without formatting
Tell A Fiend
Customize the subject line and message for the "Tell a Friend" forwarding feature
This allows your subscribers to easily share your content with their network
Make the referral message compelling and branded to encourage sharing
Save and Apply Changes
Click Save to apply all your message configurations. Your new settings will take effect immediately for all future subscription activities.
Best Practices and Tips
Message Consistency | Ensure all your messages align with your brand voice and visual identity for a cohesive subscriber experience. |
Testing | Before going live, test your subscription and unsubscription flows to ensure all messages display correctly and links function properly. |
Mobile Optimization | Keep your messages concise and mobile-friendly, as many subscribers will read them on their mobile devices. |
Next Steps
With your recipient messages properly configured, you are ready to create engaging email campaigns that respect subscriber preferences and maintain professional communication standards. Consider setting up automated welcome series or segmented campaigns to maximize the impact of your newly optimized subscription process.
Your Apsis Pro recipient settings are now optimized for professional subscriber management and compliance with email marketing best practices.