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Integrations & External Statistics

API, Integrations, external statistics, Google Analytics

Updated over 2 weeks ago

Integrating APSIS Pro with external systems opens up powerful possibilities for data-driven marketing. Through API connections, organisations can automate workflows, sync subscriber data, and build custom integrations tailored to their needs.

At the same time, linking APSIS Pro to external web analytics platforms—such as Google Analytics—enables deeper insights into campaign performance, user behaviour, and engagement metrics.

External Statistics

In this section, you can create and manage tracking groups to apply tracking tags to links in your newsletters. These tags enable the collection of statistics through external web analytics platforms, such as Google Analytics.


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How to enable Google Analytics Tracking for your Newsletters

To activate Google Analytics tracking for your newsletters in your APSIS Pro account, follow these steps:

  1. Navigate to the main menu and click on Account.
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  2. Within the account settings, select the Integrations tab.
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  3. Under the section External statistics, from the dropdown list of tracking groups, select Google Analytics.
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  4. Check the option Enabled to activate the tracking group.
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  5. Define your preset values (Tags) for each Google Analytics tracking keys.
    Common keys include:
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    utm_source
    Use this to identify the domain or source, such as apsis-pro.
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    utm_medium
    Use this to specify the medium, such as email.
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    utm_content
    Use this to differentiate ads or links that point to the same URL, such as textlink or logolink.
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    utm_campaign
    Use this to identify a specific product or campaign, like womenshoes or spring-sale.
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  6. Click Add to include more keys in the tracking group.
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  7. If you do not want a key to be editable in the newsletter editor, check the Hide option. They key will still be included in the data sent to your external analytics system.

Editing Tracking Values in a Newsletter

For each newsletter, you can easily modify the preset values (tags) assigned to the Google Analytics tracking keys. This allows you to collect specific tracking data for each unique send-out in Google Analytics.

  1. In the newsletter editor, go to the Settings tab.
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  2. Under the External Statistics section, click the “+” icon next to the tracking group you want to edit.
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  3. Edit the value of your tags.

The tracking keys and their associated tags will be automatically added to the links in your newsletter. This means that every time a recipient clicks a link that leads to your website containing tracking code, tracking data will be sent. That information is then included in the reports generated by your external web analytics system.

Example of a Link Without External Tracking:
​http://apsis.se/demo/index.html

Example of a Link With External Tracking:

http://apsis.se/demo/index.html?utm_source=anpdm.com&utm_medium=email&utm_content=textlink&utm_campaign=newsletter_february

Note! The tracking will only work when sending the newsletter to a mailing list.

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API keys

API keys are unique identifiers used to identify and authenticate a user, application, or project when interacting with an API (Application Programming Interface). They act like a password, allowing systems to verify that requests are coming from a trusted source.

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Creating an API Key

To authenticate with the APSIS Pro REST API, you can generate an API key by following these steps:

  1. Log in to your APSIS Pro account

  2. Go to Account on the top of the page

  3. Click on the tab called Integrations.

  4. Click Generate in the API key section to name your API key.
    Do not use spaces or special characters when naming the API key

Note! It might take up to 5 minutes for the API key to be activated and used.


​For more information about the APSIS Pro REST API, please visit:

Getting started with the APSIS Pro REST API >

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